Forums - chillout lounge
Messages in this topic - RSS Home > Photography > Ideas to help MCB promote the site/ our images...?
Poster Post

gprentice

Posts 63
The more designer folk that visit this (our site).. the more our images are viewed... the more likely they are to be purchased...

The marketing ideas are not the domain of the admin folk alone... many ideas make selection of what to use, better...

May I suggest that we share some marketing ideas... to lift those 10% YoY numbers.

One idea that I have seen work is to promote a "referral programme" - that is to directly reward members who refer new users to the site - who then go on to make a purchase.

This works by using a link from your own site or by asking the new comers to use your membership number as they register to the site. This is collected by the site and the referrer is rewarded by a "clip of the sales" for the following 12 months. It does not have to be the photographers own pic that gets downloaded, but rather any pic from the site.

Such a direct reward encourages the kind of behaviour that Phil has talked about in the Photo Sales 2014 discussion.

.. Ok that is my 2 cents/ first idea... other direct suggestions welcomed?

Graham

eyeball

Posts 31
yes good idea

Another idea is for greater use of social media, especially facebook. I guess most of us here have a facebook presence and we could all like MCB and post to it etc, could work in spreading the news

mychillybin team

Posts 586
One clarification, the double digit annual growth achieved over the last few years is not 10% pa; Annual sales growth has always been in the mid 20's to mid 30's % range, and at times higher.

Ideas to help mychillybin grow sales even faster are always very welcome and helpful. Roll on the good ideas.

Often even unusual initial ideas can be refined further and then used to good effect, so don't hold back with any ideas you may have. One point though - if you have any particularly unusual ideas, then please email them direct to admin@mychillybin.co.nz so that we don't share them with our competitors on this forum.

cheers for now
the chillys

gprentice

Posts 63
radical .. yes... but have you considered a name change?

people searching for NZ photos (new designers) would not guess MBC...

.. even if there are alias sites that point here (of course there may be already...)

mychillybin team

Posts 586
Thanks Graham - always willing to consider radical ideas - being an entrepreneur at heart.

We have a couple more strategic steps to roll out yet relating to name - just waiting for the right time for both of these; these should give us more of the benefits of generic word names for search and let us keep the great current benefits of the distinctive mychillybin name too for brand and domain name.

cheers for now
the Chillys
pages: 1


Home > Photography > Ideas to help MCB promote the site/ our images...?

Select General image use for all applications that are not purely editorial in nature.

General includes, for example;

Email any query to fast@mychillybin.co.nz for a rapid response.

This image is available for both General use, and also for Editorial use

General use, in short, includes;

Editorial use, in short, means material of genuine public interest and containing no commercial message, advertorial content, or similar, on blogs, on information signage, in magazines, in newspapers and in newsletters

Email any query to fast@mychillybin.co.nz for a rapid response.

Select Editorial image use for images for editorial use in:

Editorial use, in short, means material of genuine public interest and containing no commercial message, advertorial content, or similar.

Note that whilst these images will be suitable for Editorial Use, some of these images are not able to be used for General purposes as they contain brands, people, etc without needed legal releases.

Email any query to fast@mychillybin.co.nz for a rapid response.

This image is available only for editorial use.

In short, this means material of genuine public interest and containing no commercial message, advertorial content, or similar. Material such as;

These Editorial Use Only images are not available for General purposes as they may contain identifiable people, intellectual property, etc, without needed legal releases.

Email any query to fast@mychillybin.co.nz for a rapid response.

Select the Exclusive Use Licence Full or Forward for exclusive image use, for a specified period of time.


May be used in the following applications:

(i) Editorial content - material that is of genuine public interest and free of advertising and advertorial content.

Except when the actual image is shown to be for Editorial Use Only, then it can also be used for the specified period in the sames way as the Enhanced Licence, as follows

(ii)   Items not for resale (e.g. ads, marketing materials, websites, social media posts, unpaid apps, posters, flyers, reports, ...)

(iii)   Items for resale (e.g. use of image on coasters, paid apps, screensavers, or printed map books, reports, magazine covers etc that are sold on websites or through shops ...)

Specified Period - images may not be used beyond the specified period, without a further licence of some type being obtained.

For more including prohibited uses, see full Standard Licence, Enhanced Licence, Exclusive Licence, or email your query to fast@mychillybin.co.nz for rapid response.

Select the Enhanced Licence for any of the following:

(i) Items not for resale (e.g. ads, marketing materials, websites, social media posts, unpaid apps, posters, flyers, reports, ...)

(ii) Items for resale (e.g. use of image on coasters, paid apps, screensavers, or printed map books, reports, magazine covers etc that are sold on websites or through shops ...)

The Enhanced licence is not needed for Editorial Applications.

For more, including prohibited uses, see full Standard Licence, Enhanced Licence, Exclusive Licence, or email your query to fast@mychillybin.co.nz for rapid response.

Select the Standard Licence for any of the following:

(i) Editorial content of general public interest in blogs, social media, newspapers, magazines, newsletters

(ii)  Items not for resale, up to 100,000 copies

(iii) Items for resale - not coveredThe Enhanced Licence or the Exclusive Licence are needed for items for resale.  Items such as paid apps, coasters, place mats, sold books, greeting cards, etc.

For more, including prohibited uses, see full Standard Licence, Enhanced Licence, Exclusive Licence, or email your query to fast@mychillybin.co.nz for a rapid response.